The Laden Showroom houses an eclectic mix of new and hard to find independent fashion designers sourced from all over the UK and beyond.

Established in 1999 by brother and sister team, Barry and Adele Laden, The Laden Showroom provides a platform for independent designers to showcase and sell their products. The Laden Showroom has now been supporting fashion talent for over a decade and acts as a mentor in helping the designers develop their business. The store is widely considered as the place to go for independent fashion.

At The Laden Showroom we proudly feature over 70 cutting-edge independent designers and have been described as a "bijou boutique" by Vogue.com and as "a font of experimental design" by Time Out. We have clocked up endless celebrity endorsements and have developed a reputation as an East-London fashion mecca, but we haven't stopped there.

The Laden Showroom has been featured in print including The Telegraph, the Sun, the Mirror, Look magazine, Heat and Now,  and we are even gaining international recognition as far afield as Italy, Japan and the USA.

Located at one of the most stylish addresses in the capital, you can find The Laden Showroom at 103 Brick Lane, London. The store is open every day of the week.

Supplying our designers to retailers and customers across the UK and the world has been a new development over the last two years, but now The Laden Showroom embarks on a new chapter of its history: launching laden.co.uk a unique online boutique. This gives you the opportunity to discover more independent designer brands and their limited run collections, all at reasonable prices direct from our own fashion site.

The Laden Showroom designers do not mass produce so shopping at laden.co.uk is a personal shopping experience.

We hope you'll embrace our see now buy now ethos and we're sure you'll enjoy shopping with us at laden.co.uk

Thank you for supporting independent fashion designers.